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Origin of Tux the Penguin Logo?

Hello, new bee here. I was wondering if anyone knows why a penguin was chosen as the Linux logo? I like Tux and think he's cool, but from a marketing standpoint, isn't a "flightless" bird kind of like a car company namning a new model "Impact"?

Maybe Linux Marketing can use a sloglan like,

"If your old OS doesn't fly and just sux,

switch to Linux and leave the flying to Tux."

Thank you. I'm here all week.

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